Behavioural Insights @ LCFT


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The LCFT Behavioural Insights Team



Behavioural insights, also known as behavioural economics, is the scientific study of why we behave the way we do and how we really make decisions – not just how we think we make them. Unlike traditional behaviour change models, to apply behavioural insights we don’t have to change our attitudes or beliefs. Making small changes in the environment around which the decision is made (from the way that objects are placed, to how a request is asked) can be enough to influence our behaviour.

Having greater insight into our own and others behaviour allows us to change behaviour for the better. These changes don’t have to be big or cost a lot of money or time, there have been thousands of studies which repeatedly show how small changes can lead to big differences in behaviour.

This has important implications for fields like public health, but the theory can also be applied to the daily challenges that we face at work; from improving our appointment attendance at a clinic, to better motivating our team. Behavioural Insights offers practical, evidence based advice for implementing small, costless changes that you can make today.

Lancashire Care have set up their own Behavioural Insights Team to help you explore and understand how Behavioural Insights can help you achieve your business goals. Operating through an arm of the Transformation Advisory Service (TAS) team we offer a number of solutions to suit your needs including training, coaching and consultancy.

Contact us for more information:

01772 773728

behavioural.insights@lancashirecare.nhs.uk

There are lots of excellent resources available on the internet. MINDSPACE written by the Cabinet Office gives a good, easily readable overview of behavioural insights with lots of real life examples Eager learners may wish to read the best-selling Thinking Fast and Slow by Daniel Kahneman who is considered to be the one of the founders of Behavioural Insights. Nudge by Richard Thaler and Cass Sunstein and the Small Big by Steve Martin, Robert Cialdini and Noah Goldstein are both full of practical examples that can be applied in everyday life.

We will have lots more information as well as real life case studies so please watch this space!

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