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Believing in Breastfeeding 2015

Posted on the 16th June 2015

Members of the Specialist Infant Feeding Team are encouraging soon-to-be and new mums to give breastfeeding a try and highlighting the many benefits it can provide.
Research shows 72% of new mums in East Lancashire choose to breastfeed after the birth of their child. This provides protection against a variety of infections and diseases for baby right through into adulthood including; obesity, ear, chest and stomach infections, allergies such as asthma and food intolerance, diabetes and cardio vascular disease. Breastfeeding can provide mums protection from ovarian and breast cancer and helps strengthen bones providing protection against hip fractures, as well as strengthening the relationship between mum and baby.

The team are encouraging mums to share who helps support them breastfeed and where they breastfeed on social media using the hashtag #believinginbreastfeeding. Local businesses can get involved too by signing up for the Breastfeeding Friendly Places scheme and pledging their commitment to creating a breastfeeding friendly environment and letting mums know they are welcome to feed at their premises.

Louise Dunn, Infant Feeding Practitioner at Lancashire Care NHS Foundation Trust said:

“We are holding a variety of events across the area throughout June to encourage people to start conversations. There can be many reasons mums may not want to breastfeed, and one of the main reasons is because they may feel uncomfortable or unsupported by local businesses and the general public when feeding out and about. We hope that by starting conversations we can make sure mums to be can make an informed choice over whether they would like to breastfeed.

“Businesses can help by joining in the conversations and showing their support by signing up to the scheme and displaying the ‘Breastfeeding Welcome’ stickers. We hope that by creating a norm whereby breastfeeding in public is seen as ok rather than frowned upon, that this won’t be the deterrent that it may be at the moment and more mums can choose to breastfeed and pass on the many benefits this brings to their baby.”

To find out about local events in your area and for more information about breastfeeding and how to sign up to be a breastfeeding friendly place, please visit www.lancashirecare.nhs.uk/IF. You can follow the activities all month from around the Trust on Twitter by following @LancashireCare and searching the hashtag #believinginbreastfeeding.