The Specialist Infant Feeding team has been promoting the benefits of breastfeeding for both baby and mum throughout June, encouraging mums to share their breastfeeding experiences on social media by tweeting using the hashtag #Believinginbreastfeeding. The team is looking to involve the wider community in supporting breastfeeding and realising the important part they have to play. They are encouraging local businesses, schools and colleges to sign up to the Breastfeeding Friendly Places scheme and pledge their support for new mums.
Padiwacks Nursery in Burnley is one local business that has signed up to the scheme. Kelly Williams who runs the baby room at the site explains why they decided to join:
“We have supported breastfeeding at the nursery for a number of years, however we signed up to the scheme as we were aware of the lack of support mums who are breastfeeding receive in the local community. We wanted to show our commitment to the parents of children at the nursery who felt they had to hide away in a toilet to feed their baby or rush home. We created a dedicated breastfeeding area which includes a quiet area with comfortable feeding chairs.
“The Infant feeding team provided lots of useful information that we can access and provide to mums who come into the nursery. Parents are extremely supportive of the scheme and we are pleased to be able to showcase our commitment to breastfeeding mums in the area.”
Louise Dunn, Perinatal Health Practitioner at Lancashire Care NHS Foundation Trust said:
“We are really pleased with the response we’ve had to date from local schools and businesses signing up. It is really important that mums feel safe and supported to breastfeed in public, and it’s disheartening when people can be made to feel uncomfortable. By signing up the scheme, businesses are pledging their dedication to providing an environment that welcomes breastfeeding. We provide all the information required to soon-to-be and new mums so they can make an informed decision on whether they would like to breastfeed their baby. Currently we hear that one of the main reasons mums chose not to breastfeed is that they feel uncomfortable and are made to feel unwelcome when out in public, and we hope that when people sign up to the scheme this will no longer be the case.”
If you would like to sign up your organisation to the Breastfeeding Friendly Scheme, please visit www.lancashirecare.nhs.uk/IF.